If you manage student rentals in Calgary, you know what August brings: a whirlwind of inquiries, last-minute move-ins, and the pressure to fill units before classes begin at the University of Calgary, SAIT, and Mount Royal University. For those in Calgary property management, this seasonal rush is both an opportunity and a challenge.

At unitiiPM, we understand how quickly the student housing market can shift, and we know that the key to success lies in early preparation. Getting ahead of the curve can help you secure responsible tenants, minimize vacancy periods, and reduce stress for everyone involved.

Here are five important steps to take now—before the rush begins.

1. Start Marketing Early and Strategically

Students and their families often begin the housing search as early as June. That means your listings should be live and visible by mid-May to catch the early planners.

Focus on rental platforms popular in Calgary, such as Rentfaster.ca, Apartments.com, and your own company’s website. Highlight features that matter most to student renters—like proximity to transit, in-suite laundry, furnished options, or included utilities.

Make sure your listings include high-quality photos, detailed descriptions, and current pricing. If you manage multiple student units, consider using leasing software that enables prospective tenants to book viewings or apply online. Virtual tours can be especially helpful for out-of-town students who want to commit before arriving in the city.

2. Give Units a Mid-Summer Refresh

Between the constant turnover and high usage, student rentals often need more maintenance than traditional units. Instead of waiting until the last minute, schedule a refresh in June or early July.

Inspect each unit thoroughly and take care of wear-and-tear issues: touch up paint, repair or replace flooring, deep clean appliances, and fix anything that’s broken. Even small updates—like adding LED bulbs, replacing shower heads, or installing durable blinds—can make a big difference in how the space shows.

Parents are often heavily involved in the decision-making process, so presenting a well-maintained and safe unit goes a long way in winning their trust.

3. Simplify Your Leasing Process

Many student renters are signing a lease for the first time, and the process can feel overwhelming. Make it easy for them (and their parents) by offering a streamlined, digital experience.

Use clear, jargon-free lease agreements. Set up e-signature options to eliminate the need for in-person meetings. Offer online application forms and allow for digital submission of documents and payments. Not only does this save time, but it also builds credibility with younger tenants who expect tech-savvy services.

At unitiiPM, we use efficient digital tools to keep the leasing process fast, secure, and convenient—for tenants and property owners alike.

4. Set Expectations Upfront

Avoid misunderstandings and tenant complaints by clearly outlining expectations before move-in day. Students often aren’t familiar with rental norms, so proactive communication is key.

Create a move-in guide that covers important topics such as garbage disposal, quiet hours, guest policies, and how to submit maintenance requests. Include a checklist of what’s provided in the unit (e.g., furniture, Wi-Fi, kitchen supplies) and what tenants are responsible for.

This guide can be emailed in advance and provided in print upon move-in. It not only helps students feel informed and prepared, but also reduces the volume of repetitive questions you'll get during the busy season.

5. Prepare for a Smooth Turnover

Late July and early August are some of the busiest weeks in Calgary property management. Trying to coordinate inspections, cleaning, and repairs within a narrow window can quickly become chaotic—unless you have a solid plan.

Build a detailed turnover schedule that includes timelines for move-outs, cleaning crews, inspections, and repairs. If possible, stagger lease start dates or allow for a short buffer between tenants. Confirm contractor availability in advance and stock up on supplies early to avoid delays caused by high seasonal demand.

At unitiiPM, we’ve managed hundreds of student turnovers and know how to prepare units quickly without sacrificing quality. We coordinate the entire process to ensure new tenants walk into a clean, safe, and welcoming space.


Managing student rentals in Calgary doesn’t have to be a stressful experience. With a proactive approach—focused on early marketing, unit upkeep, digital leasing, clear communication, and planned turnover—you’ll be in a strong position when August rolls around.

At unitiiPM, we specialize in Calgary property management that’s both personal and professional. Whether you’re managing a single student unit or a multi-family building, our team is here to support your goals, protect your investment, and ensure your tenants have a positive experience.

Want help navigating the student rental season? Contact unitiiPM today and let us take the stress out of managing student housing.

Q: How can I make my student rental stand out in a competitive Calgary market?
A: Highlight proximity to campuses, included utilities, furnished options, and flexible lease terms.

Q: When should I start marketing my student rental in Calgary?
A: Begin marketing as early as May or June to attract early planners and avoid last-minute vacancies.

Q: How can professional property management ease the August rental rush?
A: Experts like unitiiPM coordinate marketing, maintenance, and leasing to reduce stress and ensure timely occupancy.